The trick is to determine the essence of your strengths and focus on them, tailoring the product line or services offered to those strengths. Marginal products and services get promoted from marginal to extinct. Dump them. (For a lesson on product line rationalization and killing sacred cows, read up on Jack Welsh?s book: ?Jack”)
YOU ARE BEING GREEN IF…
- You?re the first with the best. The first to offer new products or old products with new (valuable) features will get you a reputation as a leader and differentiate you from the competition. Striving to bring the best and the newest to your customers will pay off handsomely in the long run.
- Tying up a feature or benefit with a copyright or patent has always been a good way of being green. Alternatively, keeping un-patentable but unique features secret as long as possible can have the same effect. The politically correct term for this is “know-how”.
- Changing or tweaking how you deliver your products or services can produce a difference that results in a jump on the competition and potential increase in market share.
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